Plaza Premium Lounge Launches First-ever Global Brand Campaign “Your Airport Moment”

Published on 23 Jan 2019

Plaza Premium Lounge, the world’s largest independent airport lounge network, celebrates unique airport experiences with global travellers by launching Your Airport Moment campaign to include brand videos, print and online advertising, airport billboards and a campaign landing webpage in addition to a social media initiative with #myairportmoment to run in March 2019. 
Based on the concept of “Everyone is a Traveller” and working with Hong Kong-based award-wining creative agency Toast Communications, three creatives and accompanying videos portrait the precious airport moments for solo travellers, business travellers, and families and friends – the many hats every individual wears in their travel journeys. “Airports have become a destination of its own and savvy travellers like to travel in style – whether you are chilling out at lounges, shopping or enjoying a local signature dish before embarking your next adventure, we invite you to share your unique airport memories with the global audiences.” said Janis Tse, Marketing Director of Plaza Premium Group.
The campaign will appear on more than 50 print media and outdoor locations covering the brand’s key strategic locations: Australia, Hong Kong, India, mainland China, Malaysia, the Middle East and U.K. “In the beginning of a new year, this is the perfect timing to launch a global campaign to continue our 20th anniversary celebration and showcase our global footprint. In addition to raising brand awareness, the campaign is one of our key initiatives to engage our guests as well as our worldwide staff for reinforcing brand loyalty and advocacy. Ultimately, they are all our target customers and Plaza Premium Lounge is the total solution for everyone.” Janis continued.  Plaza Premium Lounge has further grown with 11 new locations opened in past three years.
The social media programme will go live in March 2019. Travellers posting their best and unique airport moments with dedicated hashtag #myairportmoment will have a chance to win one-year Plaza Premium Lounge gift cards with access to the global locations. The winner selection will be subject to the final decision of Plaza Premium Group and Plaza Premium Lounge.
With over 70 locations across 30 international airports, the award-winning Plaza Premium Lounge is located in Greater China (mainland, Hong Kong, Macau and Taiwan regions), Asia Pacific (Australia, Cambodia, Indonesia, Malaysia, Philippines and Singapore), Americas (Brazil and Canada), Europe (Finland – opening February 2019, Italy and U.K.), India and the Middle East (Oman, Saudi Arabia and United Arab Emirates.) Advance online booking for single use and on-location pay-in option are available; while travellers with eligible credit cards and privilege cards are entitled to access the lounge. The brand’s travel reward programme partner Arrture also offers point earning and redemption. For loved ones, friends and valued business partners, Plaza Premium Lounge gift card is the ideal gift all year round.

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