Plaza Premium Group Celebrates 20th Anniversary with the Launch of New Lounge Concept Plaza Premium First

Published on 20 Jul 2018

A new independent lounge experience redefining personalised hospitality in Hong Kong International Airport.

Hong Kong, 20 July 2018 - Plaza Premium Group, the world’s largest independent airport lounge network, celebrates its 20th anniversary with the launch of a new lounge concept, Plaza Premium First, in Hong Kong International Airport. The exclusive brand redefines and curates the airport lounge experience with personalised hospitality designed to meet elite travellers’ discerning needs.

Designed by award-winning Hong Konger Kinney Chan, the lounge has been imagined as a calming oasis for travellers to escape the hustle and bustle of the busy terminal. Natural materials, soothing colours, and artwork including a large forest mural have been installed to create a tranquil and serene ambiance. Whether sitting back with a premium whisky or crafted cocktail, indulging in a gourmet meal, or soothing the senses with a relaxing massage, travellers can curate their own pre-flight experience before embarking on the next stage of their journey.

Operating under a pay-per-use system, Plaza Premium First offers a number of exclusive, best-in-class services. The personalised journey begins with a welcome tour from a Lounge Ambassador, a refreshing drink featuring TWG-made tea mocktail, and a 10-minute complimentary neck and shoulder massage (subject to availability). The lounge is also equipped with private shower rooms coupled with Elemis skincare amenities (subject to availability) and complimentary Wi-Fi to ensure a seamless, comfortable experience for travellers. Infinity Rooms, each hosting 20 guests or more, offer a customised hospitality experience with flexible VIP or meeting package options.

The lounge introduces Plaza Premium Group’s newest table-service restaurant, Primo, which offers à la carte dining with seasonal made-to-order entrées, all-inclusive and self-serving hors d'oeuvre, and breakfast options. Highlighted dishes from the à la carte selection include Maine Lobster and Capellini served with aromatic lobster velouté, and Traditional Marinated Goose with Marinated Egg served with steamed rice. For those looking for a vegetarian option, Plaza Premium First has partnered with Green Monday to be the first airport lounge in Asia to serve the Beyond Meat Burger served with sweet potato fries, a revolutionary plant-based burger. Children can select from options including Pancake and Scrambled Eggs with Syrup, Mixed Berries and Whipped Cream for breakfast and Macaroni and Cheese served with Sautéed Green Peas and Sweet Potato Fries for dinner.

Guests looking to unwind with a beverage can enjoy the offerings at AeroBar, an iconic bar featuring an extensive premium whisky selection by Pernod Ricard including Glenlivet 25 years old, Aberlour A’bunadh, Longmorn 16 years old and Scapa Glansa. Rotating seasonally, specialty drinks can be made to order at AeroBar including a Classic Espresso Martini, featuring Lavazza Espresso Crema e Aroma, Absolute Vodka and Kahlúa; and Pink Rose, mixed by TWG Bain de Roses Tea, Pink Grapefruit Juice, Japanese Yuzu Soda and Thai BasilAeroBar also features a dessert bar with some house-made cakes such as Gourmand 55%, best complemented with the Italian Lavazza coffee.

The launch of Plaza Premium First in Hong Kong serves as a milestone of Plaza Premium Group and commences the Group’s 20th anniversary celebrations. An established industry leader in premium airport services, Plaza Premium Group builds on their extensive experience to once again raise the bar on high-end airport hospitality services with the launch of Plaza Premium First. The new lounge concept serves well the needs of international airlines, financial institutions and corporations which are looking to provide value-adding hospitality to their affluent customers.

“We are thrilled to introduce Plaza Premium First to guests seeking personalised and extraordinary services in Hong Kong International Airport,” says Mr. Song Hoi-see, Founder and CEO of Plaza Premium Group. “With the recent expansion of Plaza Premium Group in opening new outlets of Plaza Premium Lounge in Melbourne, Rome, Dammam and Cebu, Plaza Premium First is a reflection of the Group’s commitment in providing the best-in-class services for discerning elite travellers, and is a major step forward in bringing airport lounge services to a new level of refinement.”

For more information or to pre-book admission prior to arrival, visit:

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