The World’s First Common-Use Airport Lounge Concept Plaza Premium Lounge Debuts in the USA at Dallas Fort Worth International Airport

Published on 08 Sep 2020

The flagship brand of the pioneer and industry leader of airport hospitality services Plaza Premium Group, the world’s first common-use airport lounge concept Plaza Premium Lounge makes its debut in the USA on 1 September at Dallas Fort Worth International Airport, following the Group’s airport meet and greet service ALLWAYS launched last year. The latest opening is the 18th location joining the Group’s lounge portfolio in the Americas with locations currently in Edmonton, Toronto, Vancouver and Winnipeg of Canada, and Rio de Janeiro of Brazil.

Plaza Premium Lounge DFW 3-D Illustration of Texas Map at AeroBar Plaza Premium Lounge DFW main entrance

“USA market is always part of our strategic plan to expand in the Americas. We have been communicating with DFW Airport while our team worked to ensure the new hygiene protocol is in place when we are ready to open. This is certainly a good time to introduce our Skytrax-winning Plaza Premium Lounge experience to travellers as the airport’s domestic traffic resuming steadily since April. The latest airport statistics showed there were more than 3 million domestic passengers in July 2020. Combining ALLWAYS meet and greet services, we are now able to present a seamless airport hospitality journey at the airport.” says Song Hoi-see, Founder and CEO of Plaza Premium Group.

“At DFW Airport, our focus on the customer continues to drive our business strategies, programmes, enhancements and partnerships,” said Ken Buchanan, EVP of Customer Experience and Revenue Management of DFW Airport. “We welcome partnering with Plaza Premium Group because their hospitality services are highly respected. We are confident the Plaza Premium Lounge will be a popular destination in Terminal E.” Located near Gate E31, it is the only common-use airport lounge in Terminal E with a two-minute walk away from Skylink connecting travellers to other terminals. Guided by the Group’s “We Care for Your Wellbeing” campaign, the newly opened lounge implemented heightened hygienic measures to take care of travellers by encouraging social distancing, assisting guests at self-serve food counters and ensuring all common touched areas are disinfected frequently.

Plaza Premium Lounge DFW Plaza Premium Lounge DFW Guest checking-in

Occupying more than 1,400 square feet, the WiFi-enabled space with lounge chairs and dining seating offers charging pods in addition to AeroBar with high chairs, creating zones to suit different travellers’ preferences when they depart and transit at the terminal. AeroBar is accentuated with a 3D ceramic illustration portraying the shape of Texas map, offering a drink menu of wines, liquors and beers including local brands with the likes of Rahr, Shiner and Dallas Blonde or Italian Lavazza coffee. As part of heightened hygienic measures, pre-portioned and pre-packaged food items are offered at the self-serve counters.

Opens between 6am and 1pm daily in September, Plaza Premium Lounge DFW can be accessed with eligible American Express card and select travel pass. All travellers can also book in advance on or walk-in for 3-hour use at USD45, while younger guests aged between two and 11 receive 30% off and each paying guest gets one complimentary access for a child aged under two. From opening month to 30 November 2020, all walk-ins and online reservation is entitled to a 30% discount. Operation hours will be modified from October onwards, for details, please contact the lounge team at +1 972 973 6468 or email [email protected].

Guests visiting the new lounge can join the app-based Smart Traveller, Plaza Premium Group’s Global Airport Rewards Programme, via downloading for free on Apple Store and Google Play to receive a welcome 100 bonus points to unlock a new way of rewarding experiences including 20% off each following visit at Plaza Premium Lounges globally, double points in birthday month, year-round member benefits, and many more.

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